Link analysis

June 29, 2006

Working on finding the best incoming / back link analysis tracking tool.   Yahoo Site Explorer seems to be better than Google’s, yet this not comprehensive. 

Side note: realised that in Google, incoming links to a site can be searched by just typing “link:domain.xx” into the normal search index; it’s not necessary to go into advanced search function.  For example link.ryerson.ca will turn up a host of pages that link to Ryerson – but NOT as comprehensive as yahoo.

On the positive: it’s turned up links to the Global TV news crew blogs, none of which I’d found before. 

On the negative: it doesn’t turn up instances where our mediasphere blog gives an incoming link (are we non-existent if we have no links to us?), and it chronicles a whole bunch of technorati searches that i can’t understand (e.g. if you search Market Murmurs there are several technorati tag searches that come up for things that MM would likely be talking about [Tim Horton’s…Bottled Water…etc.] , but none of the postings links to Market Murmurs, so i just don’t know why they appear there).

Method:

  1. type in URL in search box.
  2. The results will show both “pages” and “Inlinks.”   If you click on “pages,” that breaks the website address down into every individual sub-page of the addresss you searched [that is NOT what we need]. 
  3. If you click on “inlinks,”  results come up and can be sorted using 4 variables:  a) from all pages / except for this domain:  if you select “except for this domain,” it will show all incoming links excluding those from the domain you searched;  b) If the URL entered is a unique domain name (like www.ryerson.ca)  it gives the further option: show inlinks to entire site / only this URL.  But if the address as entered is already specific  ( e.g. http://www.cbc.ca/consumers/market/murmurs/index.html) the latter option isn’t available – in other words you can’t jump to search all of CBC’s incoming links like this, but you can screen out CBC links to Market Murmurs. 
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